GECU CEO Crystal Long Inducted into America's Credit Union Museum Herstory Exhibition

GECU is excited to announce a momentous achievement for our President and CEO, Crystal Long. Crystal has been inducted into the prestigious Credit Union Women Making History: Herstory exhibition at America’s Credit Union Museum in New Hampshire. This exhibition celebrates the extraordinary achievements of women in the credit union industry who have significantly advanced the credit union movement.

The Herstory exhibit aims to “honor the past, present and future of incredible women making history. Herstory will be an interactive exhibit showcasing women’s stories never heard before.” This exhibit is a testament to the dedication, resilience and visionary leadership of women in the credit union industry.

Crystal Long shared her heartfelt response to this honor, stating, "I am deeply humbled and honored to be inducted into this extraordinary exhibition. Together with the dedication of many other women before me — present and future — the credit union movement continues to thrive and evolve."

The annual induction ceremony will be held on Thursday, September 26, 2024. This event not only celebrates these remarkable women, but also features an online component that allows virtual visitors to explore their inspiring stories. America’s Credit Union Museum is committed to preserving the rich history of the credit union movement while highlighting the crucial contributions of women like Crystal Long.

Crystal's journey with GECU is a story of perseverance and leadership. She began her career as a clerk and rose through the ranks to become President and CEO. Known for her servant leadership, Crystal continuously seeks opportunities to support her team and the broader community in achieving their goals. Her commitment to GECU’s people helping people philosophy is evident in her work providing and fostering efforts in education, financial resources, and community growth.

Under Crystal’s visionary leadership, our credit union has expanded its educational efforts, offering free financial education to empower individuals of all ages. These initiatives cover essential topics such as homeownership, credit building, and saving for the future. Through one-on-one financial coaching; in-person and online seminars; and the ImagineU by GECU financial tools, Crystal ensures that financial literacy is accessible to all.

Beyond her role at GECU, Crystal demonstrates a progressive approach to community prosperity and the credit union movement. She values collaboration and recognizes the powerful impact of teaming up with organizations that share the mission of elevating lives. GECU is proud to be the official credit union of UTEP Athletics, El Paso Chihuahuas, and El Paso Locomotive FC.

Her legacy of innovation, collaboration, and advocacy will continue to inspire purposeful and passionate action within the credit union industry.

Join us in celebrating Crystal Long’s remarkable achievement and her enduring impact on the credit union movement.